Former Danish Prime Minister Anders Fogh Rasmussen took over the reins as NATO Secretary General (SecGen) this past weekend. His social media campaign kicked in, too, with a new video blog, Facebook page (34,000+ fans and counting), and Twitter stream. It’s the little things that matter, really: he – or whoever – didn’t post to the blog as “Admin” or “PAO” or anyone else, but as Anders Fogh Rasmussen. That doesn’t mean he’s really doing it himself (although the video part would be hard to fake), but at least the media team running that show has set some basic web credibility markers. Should be interesting to see how SecGen’s media campaign compares to that of his military counterpart, Admiral James Stavridis, based down the road from Brussels at Supreme Headquarters Allied Powers Europe. Stay tuned.